Pritelli Ferrara: A shop that relaunches the trade in Ferrara
Pritelli Ferrara is a 300-square-metre store which extends over two floors.
It is a boutique that you can discover first of all by touch, putting the hand on the Pietra Serena sandstone cladding that covers the exterior of Giovecca Avenue, with brass inserts shining like gold. Major fashion brands such as Dolce & Gabbana, Valentino, Givenchy, Prada, Celine, Yves Saint Laurent and Adidas are sold here.
In the first place this boutique is characterized by an architectural and visual research of the external and internal spaces. In the part reserved for men’s clothing, a definitely more “dark” aspect pervades the environment.
The marbles are black and mottled and the five shop windows that look out onto the avenue, brighten the darkness. The upper floor is reserved for women’s clothing and is similar to a Parisian salon, with small sofas in pink and pale beige tones. The shelves are clear and have brass profiles.