INSIGHT Zita Fabiani - Rome
A large store on 5 levels: fashion and luxury
In 1963 opened a small boutique in Rome.
Passion, talent, and in-depth knowledge of the market brought Zita an extraordinary satisfactions and loyal customers.
In 1984, when Gianni Colasanti joined the company, Zita Fabiani evolved into a structured company, oriented towards quality and customer satisfaction.
Zita Fabiani reached quickly the reputation of being considered a reference boutique for the whole city.
Gianni Colasanti chose personally its collaborators that helped him every day in purchasing, marketing, and administration.
He invested lot of money in business communication on the most important national media, transforming Zita Fabiani from a small business into a large store, spread over 5 levels and covering 2500 metres.
Men, women, and children can now take advantage of a without equals choice in terms of dimension and quality.
The furnishings, designed by architect Marco Costanzi and realized by AFA Arredamenti, are mainly made of precious materials such as brass: gold is the predominant colour of this beautiful structure.
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