The 2012 Sigep was a record!
With over 120 thousand visitors in 5 days of the Fair, the 33rd edition of the sweet event has won the record on all those held previously. A record that also concerns the influx from abroad, which saw an increase of 21% with over 23 thousand foreigners.
In the press room, 565 journalists were accredited, including 132 foreigners. Several television interviews on national TV, the presence in print and on specialized and regional media. Over 85 million contacts. Moreover, from the point of communication and events, the results of the Rimini Fiera investments were collected: from projects related to the presence of Sigep on social networks to the preparation of real TV sets in the theaters of the competitions.
The TV images streaming live on the web have been commented in Italian and English, then replicated at night time for the audience at different time zones. There have been ten hours of live every day, with a streaming audience of about 15 thousand spectators in the world. The public was evidently interested in the processing techniques during the championships.