Horizontal or vertical exposure? If you are the owner of a bar or a restaurant you know very well what we are talking about. The display of shop windows in public shops is a very important aspect and must be studied in detail to ensure that it fulfills its natural function of attracting customers and increasing sales.
The profound transformation that the public sector sector is going through has revolutionized the traditional concept of bar or restaurant, which today ranges from modern entertainment venues to old food shops. It becomes therefore more and more complex to define what is the right window for your room.
The first aspect to consider is the common denominator of this metamorphosis: the centrality of food and drink. The offered product must always be exposed to the best and made inviting, at the same time safeguarding its wholesomeness and its organoleptic characteristics.
Among the solutions in vogue for the display of products we find refrigerated display cases, ideal for vegetable foods such as fruit and vegetables. For example, AFA Arredamenti creates them with customized transparent glass screens, according to the reference standards and the aesthetic requirements of the room.
Other trendy products, such as natural and healthy foods, can be displayed in the windows of public exercises in environments that aesthetically recall the tradition: even in this case the furniture must be made specifically to measure, perhaps around the classic windows with modern refrigeration and ventilation systems for adequate product storage. Our advice is to push decisively on what characterizes you and distinguishes you from competitors, favoring an exhibition that highlights your news.
What about Finger food? Pure art, its strong point is undoubtedly the great visual impact. Valorise it already starting from the container where you present it (very fashionable in this regard the disposable plastic, transparent or colored bowls); if you want to add a touch of class, combine it with cult objects, as in the image below. Success will be assured.
And if your format allows customers to eat and drink directly at the preparation counter, present your offer by exposing products on multiple levels: for this purpose, AFA Arredamenti has dedicated to Baccanale some showcases much appreciated by consumers, keeping the right degree of internal refrigeration.
Whatever the chosen one, an exhibition becomes a winner when it succeeds in making your products irresistible in the eyes of the customers, especially the sweet tooth, who will not be able to say no to cakes and semifreddi.
To increase sales of sweets and ice cream, it is advisable to always position them at eye level. The choice of Civico 48, for example, was that of exposing the sweet references of their own production in simple risers.
As for the cult drinks, the best showcase for beers and wines is the exhibition wall, where a possible play of colors amplifies the effect. If it comes to craft products, remember to put the label on display and train your staff on the history and ingredients used to make them.
Discover also other winning methods to propose your offer and increase the sales of the premises.
- Author: Gp Studios
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