AFA Arredamenti and STUDIOCARTA create NAEVE in Via della Moscova 51 in Milan

Naëve , the new pastry shop in Via della Moscova, 51, 10121 Milan , a project that combines the elegance of design and the refinement of fine pastry making. Designed by STUDIOCARTA and created by AFA Arredamenti , Naëve revolutionizes the sweet experience with a delicate and fascinating aesthetic proposal, with an international feel.

AFA Arredamenti is a company specialized in custom furnishings for public spaces. With over fifty years of experience in the sector, we create spaces that meet the practical and functional needs of our customers, without ever sacrificing aesthetics. Each project we create is a work of craftsmanship that combines quality materials and construction precision, giving life to environments that become the beating heart of the space.

The NAEVE project developed by STUDIOCARTA is a tribute to the fictional character of Evelyn , the alter ego of the pastry shop's creators. Evelyn, born in Abu Dhabi and raised in the Middle East, Asia and Europe, embodies a unique cultural mix, which is reflected in the design of the venue. Her story as a traveler, writer and adventurer is told through a perfect balance of chromatic contrasts and lightness, which materializes in the elegant and refined environment of Naëve .

A light and minimal design that reflects Evelyn's figure with soft shapes and soft colors. The counter, the decorated back wall and the brass details create a sophisticated and welcoming, but also ethereal atmosphere that embodies Evelyn's timeless elegance.

An international and sensorial atmosphere: Naëve is not just a place, but a sensory experience that goes beyond the simple tasting of sweets. Every element of the design is designed to tell Evelyn's story, from the choice of materials to the arrangement of the spaces, offering a place that combines global flavors, art and history.

We used high quality materials to realize the project, from noble woods to brass finishes, which contribute to creating a refined and long-lasting environment. The search for details and attention to comfort are fundamental elements that accompany the gastronomic proposal of Alessio Gavazzi , the Pastry Chef who signs the desserts that become small masterpieces to be tasted.

The lighting was designed to enhance the sweets and the design, creating a soft light that enriches the environment without weighing it down. The soft colors and delicate shades complete the visual picture of an environment designed to enchant every sense.

With Naëve , AFA Arredamenti had the privilege of creating a space that not only meets aesthetic and functional needs, but also tells a fascinating and international story. Thanks to the collaboration with STUDIOCARTA , we were able to transform an idea into an environment that offers a complete sensory experience, in which every detail, from the sweets to the design, is designed to excite and surprise.